Key Ingredient of a Successful Website Relaunch

Website relaunch is a complex process that, without proper planning, can lead to a substantial drop in organic traffic and loss of valuable rankings. Nevertheless, many companies still underestimate the role of SEO in this process and put their online visibility at risk. I´d like to put emphasis on SEO and explain how to perform a successful website relaunch in a SEO friendly way in order to maintain rankings, ensure better user experience and boost online visibility at the same time.